True, This! –
Beneath the rule of men entirely great,
The pen is mightier than the sword. Behold
The arch-enchanters wand! – itself a nothing! –
But taking sorcery from the master-hand
To paralyse the Caesars, and to strike
The loud earth breathless! – Take away the sword –
States can be saved without it!
(Richelieu; Or the Conspiracy, by Edward Bulwer-Lytton)
When was the last time you went back and read through the writing on your website? Are the words still applicable to your company, its products and its services? More importantly was the copy written specifically for the web or was it “borrowed” from some of your other marketing materials? Too many companies invest good money to have a website built, then fall short with the wording that is added to that site.
Writing for the web is where art meets science. The art exists in the usage of words that persuade, influence, and inform your visitors. The science exists in using words that directly effect how search engines catalog and rank your website in search results.
Too many times organizations treat the wording on their website as an afterthought. We suggest turning things around one hundred and eighty degrees and focusing “first” on the wording, before the design work even begins. The pen is, and always will be, mightier than the sword; use words wisely on your website and watch your traffic and customer conversions grow exponentially!